Available
100M+ users
hooked by design
Gamification-driven design that boosts retention. I design the streaks, rewards, and loops your app needs to turn downloads into daily active users.
50+ Happy clients
Services that drive engagement.
My tech stack
Figma
Claude
ChatGPT
Lottie
Illustrator
Notion
Jira
Slack
UX / UI Design
Mobile Apps
Web Apps
Landing Pages
SaaS
Prototyping
Designing habit-forming apps
that keep users coming back.
My work history
Playful Rewards
Product Designer
2025-2026
FRND
Lead Product Designer
2023-2025
Appening
Head of Design
2016-2023
Show all
I've always been obsessed with what makes people come back to an app. What started as a curiosity about game mechanics turned into a career designing gamification systems, reward loops, and engagement layers for consumer apps used by 100M+ users.
I specialize in designing the systems that drive retention – streaks, coin economies, XP progression, daily rewards, and re-engagement loops. Whether it's a rewards app or a social platform, my goal is to make your product feel so satisfying that users build it into their daily routine.
I go deep, not wide - taking on 1-2 projects at a time, because gamification design isn't just about adding badges to a screen. It's about understanding your users' motivation, designing the right behavioral loops, and obsessing over every micro-interaction until the metrics move.
Simple pricing.
Engaging designs.
Clear costs, no hidden fees. Select from a monthly subscription or fixed-scope project.
Pause or cancel anytime
Slots available
Hire me today
Skip the agency markup and work directly with a specialist in engagement design.
Unlimited Design
One flat monthly rate for unlimited design requests. Ideal for startups with ongoing product design needs.
$5,000
/ month
No contracts or commitments
Pause or cancel anytime
Dedicated to your product
Unlimited requests
Avg 48 hour turnaround
Figma Designs
Single Project
End-to-end product design for a defined scope. Ideal for one-time launches, redesigns, or adding a gamification layer.
Clearly defined scope
Fixed timeline
3 revision rounds
Milestone updates
Hear from what my clients have to say.
50+ Happy clients
01
How long does a typical project take to complete?
Project timelines vary based on complexity. A simple project might take 2-3 weeks, while more comprehensive designs can take 1-2 months. I will provide a specific estimate after our initial consultation.
02
What do you need from me to get started?
Just a short brief to start. Tell me what you're building, where it is today (live product, MVP, or starting from scratch), and the core flows you want designed. If you have references, competitors, or existing brand assets, share those too. We'll align on scope and timelines on our discovery call before the project begins.
03
Can you work with my existing brand and designs?
Absolutely. I'll study your brand guidelines and existing components before designing anything new. My goal is to extend what you've built so new features feel native to your product.
04
What makes your design process unique?
I design for behavior, not just screens. Every flow is built around retention loops - onboarding, streaks, rewards, re-engagement so the design directly moves metrics like D1, D7, and D30. You get a designer who thinks like a product lead, with 100M+ users worth of shipped experience behind every decision.
05
How do you price your work?
I price by project scope or on a monthly retainer, depending on what fits your stage best. Fixed-scope projects work well for defined deliverables like an MVP, a redesign, or a specific feature, while retainers are better for ongoing design partnerships where priorities shift week to week. I'll share a clear estimate after our discovery call.
06
How do you handle confidentiality and intellectual property rights?
I'm happy to sign an NDA before we exchange anything sensitive, and all work produced during our engagement belongs fully to you once invoices are cleared. I'll only showcase the work publicly with your explicit permission, many of my client projects stay private until launch.
