A speaking coach built around daily practice
Client
Oompf: Public Speaking Coach
Year
2026
Oompf is an AI public speaking coach that turns a skill most people fear into a daily habit. Users practice real situations - interviews, pitches, presentations, everyday conversations and get instant, AI-powered feedback on their clarity, structure, and delivery.
I designed the end-to-end product experience, from a personalized onboarding quiz that builds a custom plan, through the core practice surfaces - Journey lessons, Dojo role-plays, daily Arena duels, and weekly Leagues.
The core design challenge was emotional: speaking up is intimidating, so practice has to feel safe, playful, and rewarding rather than like a test. I built the experience around Leo, a lion companion who levels up alongside the user, and a gamified system of streaks, duels, and league rankings that lowers the stakes of showing up. The visual world leans into warmth and play - soft gradients, expressive character work, and celebratory feedback loops, so finding your voice feels less like a chore and more like a habit worth returning to.
Scope of Work
