Voice-first social that scaled to 100M+ users

FRND is a live audio and social networking app where users connect through real-time voice conversations. With 100M+ downloads on Google Play, it's one of India's leading social audio platforms. I worked on the live audio experiences, social engagement mechanics, and gamified interaction patterns that power the app.

My focus was on designing interactions that make conversations feel alive and rewarding. From room dynamics to engagement loops, every pattern was built to encourage deeper participation - turning passive listeners into active speakers and keeping users coming back for the next conversation.